How To Maximize Your Profits From Pay-Per-Click Search Engines

(Sat Jan 7th, 2006, by Trevor Levine)

If you advertise on pay-per-click search engines -- like Overture.com -- here's the easiest way to minimize your risk and maximize your profits: Visit Overture.com and click "Advertiser Login" at the upper left. Then, near the lower left corner of th...

How To Get The Media To Cover Your Story

(Sat Jan 7th, 2006, by Ana Ventura)

There are two big misconceptions that a fair amount of business professionals hold about the media and their attitude towards those in the public relations field. The first misconception is that the media despises anyone in public relations. Some peo...

What Advertising Can and Can't Do For You

(Sat Jan 7th, 2006, by Karen E. Hipp)

What Advertising Can and Can't Do For You Mostly, advertising is misused and misunderstood. A lot of people confuse "marketing" with "advertising." Advertising is a part of marketing, but not the whole thing! The downside of the "misunderstanding" i...

7 Tips for Finding and Hiring a Good Copywriter

(Sat Jan 7th, 2006, by Walter Burek)

860 words 7 Tips for Finding and Hiring a Good Copywriter. by Walter Burek, walterburek.com A search on Google™ for "copywriter" will turn up no less than 174,000 names. Writers who call themselves copywriters may be plentiful, but real copywriters ...

Radio and Television Ads

(Sat Jan 7th, 2006, by Hal Eisenberg)

Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window? What m...

"Do You Really Need Testimonials at Your Site?"

(Sat Jan 7th, 2006, by Jim Daniels)

"Do You Really Need Testimonials at Your Site?" By Jim Daniels I get this question a lot. And frankly, I've never been a big testimonial guy. Well, until recently. If you've ever wondered about the effectiveness of testimonials, this article should ...

Advertising that annoys

(Sat Jan 7th, 2006, by Mark Levit)

Critics conclude that entertaining or “creative” commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and preferences, motivation and financ...

Press Releases

(Fri Jan 6th, 2006, by Jessica Dolce)

Press Releases: Anyone Else Want A #1 Ranking? By Jessica Dolce As you may know, press releases are a great way to get the word out about your business. If done properly, your website can get fr-ee publicity and exposure by the media which can lead ...

Can You Control Your Customer's Mind?

(Thu Jan 5th, 2006, by Fahad Hassen)

Republishing Guidelines * You may republsih this article with the author's bylines. * An email to mafoor@mafoor.com is appreciated if you do. * You may make slight changes to avoid spa'm blockers. * Words: 878 Lines: 146 * Email: mafoor@mafoor.com SM...

Do You Know When You Are Being Sold To?

(Thu Jan 5th, 2006, by Joanna Ferndale)

Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealin...