The first thing you need to do is change the default theme that comes with WP, or if you’re really talented at design and CSS, create one yourself.

I am neither overly talented in design or CSS so I chose to pick one from the many hundreds of free themes for WP. I chose one from Hoofei.

I looked for a theme that…wordpress4dummies

had navigation broken into 2 different parts (horizontal menu and sidebar). This makes it easier to distinguish a difference between content sections of your site. Some content is what the user has come for (posts, articles, news, reviews, etc…) and some content is just related to your site or your business (FAQ’s, links, contact info, etc…).
didn’t require too much editing to actually get it to function correctly. A lot of themes don’t even hold up if you ad a sub-category or child page.
doesn’t look like someone’s personal blog. No one wants to come to your web site and wonder if you are a legitimate company or organization because your site looks like a personal web journal.
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